I design protocols for business ecosystems such as auctions for ads, protocols for creator economies and loyalty programs for long run revenue generation.

I specialize in causal models. My skill is the construction of high fidelity behavioral models that enable businesses to run offline experiments. In addition, I build frameworks that allow businesses to have long run measurements from short run data.

I architect ML/AI system from the ground-up to serve business needs. ML/AI solutions are not a panacea. Without a holistic strategy systems will only locally optimize. However, the global objective of the business will be neglected. I provide the technical solutions to couple ML stacks in order to achieve one goal: generate revenue.